Welcome! I'm James, an award winning UX Strategist currently working at: Victoria's Secret.

I craft customer-focused user experiences that help clients exceed their business goals for their target audiences on the web. What sets me apart from my peers is my positive attitude towards collaboration and critique along with my consistent drive to deliver quality work. I am curious about how design forms a means of communication and believe in doing work that creates a measureable impact and requires me to excel.

Outside of my day-to-day work, I am passionate about running, augmented reality, endurance motorsports, esports, and visual storytelling. My favorite book is "The Way Things Work", and my favorite movie is "Snatch".

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