Welcome! I'm James, an award winning UX Strategist currently working at: Victoria's Secret.

I craft customer-focused user experiences that help clients meet their business goals serving their target audiences on the web. My current obsession is how design makes a measureable impact on users. What sets me apart from my peers is my continuous push to refine my craft and my eye for how simple interactions make the web function properly for millions of people. I strive to deliver design work that does not harm and spend an incredible amount of time probing my own curiousity about how design forms a means of communication.

Outside of my professional work, I am passionate about running, augmented reality, endurance motorsports, esports, and visual storytelling. My favorite book is "The Way Things Work", and my favorite movie is "Snatch". Below you will find a selection of work that I am proud to have had a part in as a UX Strategist.



Incorporating the Voice of the Customer into our Design Process Sim Racing Rig
Re-imagining Employee Staffing in 2021 Autonomous Car Dashboard
A New Library for Enterprise Thought Leadership Resources Hardware Wallet
Crafting Complex Personas to Better Understand User Flows Motion Graphics
New England’s White Glove Single-Source Moving Solution Urban Design Studies
A New Way for Parents to Find Their Closest Childcare Facility Logo Designs
WCAG Compliance Standards
↗ Simplifying High-Performance Global Defense Marketing
↗ Finding a New Home for Enterprise Data Delivery
↗ Re-visiting the Experience for College Admissions Assistance
↗ Updating the Homepage for Enterprise Childcare Solutions
↗ Creating a Simplified Form for Childcare Lead Generation
↗ Modernizing a Law Office's Homepage for New Visitors
↗ Analyzing User Behavior to Refresh Site Architecture
↗ A New Face for Maine's State-of-the-Art Adult Use Cannabis